2024 Excellence in Imaging Informatics Award: Hologic's Mission-driven Journey to the CIIP Certification
Hologic's dedication to innovation and excellence in women's health has earned them the 2024 Excellence in Imaging Informatics Award.
This accolade, awarded by the American Board of Imaging Informatics (ABII), marks the first time a vendor has been honored,
highlighting Hologic's significant contributions to the imaging informatics field and their support for Certified Imaging Informatics Professionals (CIIP).
Hologic's mission is to empower people to live healthier lives everywhere, every day. As a leading innovator in women's health,
Hologic develops groundbreaking technology that helps health care professionals detect, diagnose and treat health conditions earlier and more effectively.
Hologic's employees around the world share a personal connection to the company's mission, and many have been directly impacted by breast cancer.
“It really comes down to caring for our mothers, sisters, wives and friends,” says Gabe West, Manager of Technical Solutions Sales at Hologic.
“These personal connections fuel our passion for innovation and excellence in health care.”
A Commitment to Excellence
A transformation began in 2022 when Hologic's Technical Solutions Sales team made a bold move, requiring all their specialists to earn CIIP certification.
This decision was driven by two factors: First, the group observed that a team member who held a CIIP credential from a previous role had a deeper understanding of imaging informatics, which elevated his job performance.
Second, many of Hologic's customers, particularly Picture Archiving and Communications Systems (PACS) administrators,
benefited from additional information about the specialized data structures used in mammographic imaging. Recognizing the specific expertise needed in breast imaging,
the team saw adding the CIIP requirement as a way to better serve their customers, especially in the complex field of breast health and mammography.
Since implementing the CIIP requirement, Hologic has seen a positive impact on both their operations and customer relationships.
They believe it's enhanced the team's ability to help customers achieve better patient outcomes.
When customers see that Hologic specialists hold the CIIP credential, they know they're dealing with experts who can streamline their workflows and improve efficiency.
Leaders in the Industry
Leveraging the CIIP credential is now key for Hologic. The Technical Solution Sales team supports new employees as they work toward earning their certification,
and when it's time for the exam, the team gathers for study groups to support each other.
Hologic covers all certification costs for their technical solutions specialists and ensures ongoing access to continuing education opportunities that are essential for maintaining the certification.
“This investment has paid off,” says West. “Now, our team is even better equipped to design solution offerings and ensure successful implementation of imaging devices and diagnostic reading solutions.”
Requiring this certification has not only strengthened the team's expertise, but also reinforced Hologic's reputation as a leader in the industry.
A Far-Reaching Impact
Receiving the 2024 Excellence in Imaging Informatics Award is a proud moment for Hologic.
This recognition celebrates their continual pursuit of innovation and excellence in health care, acknowledging their contributions to the imaging informatics profession and their support for CIIPs.
As Hologic continues to lead the way in women's health and imaging informatics, this award serves as a reminder of the profound impact that dedicated professionals and cutting-edge technology can have on patient care.
Hologic's achievements inspire others in the field to strive for excellence, ultimately benefiting patients and health care providers worldwide.